I find it strange that the propaganda by groups like ISIS causes such great uproar in western media. Propaganda aims at creating a strong image of the group that creates and circulates it. But I would argue that this attempt to look strong might just be another hint at the fact that propaganda is in fact a sign of weakness. If you are strong and you are fully confident that you are, there is absolutely no need for you to appear strong. Only if you lack the confidence or – god forbid – the actual strength, creating propaganda and spreading it might make sense.
So, when people ask me, whether I am not scared discussing the topic of ISIS in my work and on my website, since “they might come for me”, I reply that this question alone tells me much about the whole issue. The reach of groups like ISIS is very limited and this is precisely the point why they use this aggressive form of PR. The try desperately to appear bigger and stronger – and to some extend even omnipresent. Conflicts today aim at our perception and in this way, propaganda can be a very potent tool to spread fear. This is what they are trying.
Of course, someone could always “come for you”. But that is true to the same extend as a with multitude of things that might happen to you at any moment now. Since there is a psychiatric term for it – paranoia – we should be careful before implementing these strategies in our daily lives.