If there would be a classification system on my Blog already, this should be classified under “Stuff they never talked about at art school” – but so it appears to me, would be almost everything of importance. So what would be the point then.
Failure and it’s happy little brother success are in fact rarely talked about in art academia, but they are key to the live as an artist. Maybe success is sometimes mentioned, but failure is freakishly avoided. It seems just somehow implied, that success equals financial success on the art market. That then is something almost all people who make art will never achieve – including those who spend at least five or six years to do their MFA. And including those who spend tens of thousands of Dollars on tuition in other countries (aka the US).
Maybe not talking about failure in art school would be a method to protect ones own interests. Once you start talking about it, you might end up questioning your own existence. But that leaves a huge number of young artists leaving university annually with just one semi-official way to measure their success (or lack thereof). That could explain why so many artists stop making art, a few years after finishing art school. They count themselves as failures.
But that is strange. If asked, what art is all about, almost no one would reply that it’s arts first job to provide the artist with a good income. As a matter of fact, I would expect you to fail the entrance interview to art school if that would be your frankly voiced first answer.
Maybe it has to do with the fact that we all believe that we are amongst the chosen few. And that the others might fail, but since we are most talented, we are certainly to succeed. There are these stupid casting shows in the desolate ruins of what was once the TV market, that are playing with just that. We are all special and everyone has the right to dream – or not? But being an artist is not the same as participating in a few episodes of a casting show. Well it is funny to see, that there are even casting shows, that pretend to search for the next hot new artist. Being a one-hit-wonder might bring you some limited fame for a short period of time, but besides that, it won’t prevent you from failing.
I am very angry about the fact that this topic was avoided so vehemently in art school. The question of what success as an artist is, should be addressed from the first day on. And the funny thing is that there would be not one simple answer, but the outcome would be a set of tools for the artist to advance his or her work. The measure of success should be first and foremost the artists work itself. Is it relevant? And what makes this particular work relevant? Relevant to what or to whom? If one really insists, for some people it could even be the question of relevance towards the art market. But that then is just a niche.
Most work might fail that test too, that is because there is just not enough important stuff out there worth making art about – and maybe there is a lack of talent. That might be the case as well. But that does not keep people from producing irrelevant art in bulk. My gut feeling is, that this is somewhat related to the first problem. Too many young artists look at “shit that is been sold on the art market” to judge their own work. Since you are supposed to be successful on the market to be successful as an artist, it seems to be a good idea to follow the herd. But once the market fails its promise of salvation through purchase, you end up being a mere copycat. And that most certainly neither helps your ego nor keeps you motivated to go on with your artistic struggles.
The art market seems to be driven by a keen interest in money and not by any interest in the wonders of art. So valued is the stuff that has the potential of becoming more valuable. It is somewhat like trusting hedge-fonds in their judgment to decide which parts of our culture are most important. But oddly enough that seems to happen in the art world. An artist hyped by the art market has a high chance of being granted access to important museums. Quality of the work very often seems to be not so important. But then art students go to see the museum show and take “inspiration” for their own work to the studio. The art world clones itself.